A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.
Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, "To be beautiful is the birthright of every woman."
Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.
Miss Arden was uncompromising in her vision to create the new and absolute best products, packaging and services that women not only needed, but desired; whether it was the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II.
Elizabeth Arden's list of beauty innovations is long. She was the first to introduce eye makeup to the women of America and pioneered the creation of the "makeover." With the launch of Ardena Skin Tonic, the company became the first to incorporate its founder's name into a product name. Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen.
By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe, and proudly acknowledged her accomplishments by proclaiming that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden.
Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.
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Description
ELIZABETH ARDEN
REVIEWS
How to use
Ingredients
Product features:
- Face: Makeup Base
Product Reference: #365202
Directions: 1. Begin with clean, moisturized skin. 2. Dispense a small amount of Elizabeth Arden Ceramide Lift & Firm Cream Foundation 440W onto the back of your hand. 3. Using your fingertips, a sponge, or a foundation brush, apply the foundation to the center of your face and blend outwards towards the hairline and jawline. 4. Build coverage gradually to achieve your desired look, applying thin layers as needed. 5. Ensure seamless blending around the nose, mouth, and eye area.
Recommended Frequency: For best results, use daily as part of your makeup routine.
Additional Tips: For a more luminous finish, mix a small amount of foundation with your favorite moisturizer or serum.
To enhance the lifting and firming benefits, apply the foundation using upward strokes.
Set your foundation with a light dusting of translucent powder for longer-lasting wear.
Choose the right shade for your skin tone for a natural and flawless look.
For targeted coverage of blemishes or imperfections, apply a small amount of foundation directly to the area and blend gently.
Always remove your makeup thoroughly at the end of the day.
Water, Cyclopentasiloxane, Dimethicone, Butylene Glycol, Talc, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Trimethylsiloxysilicate, HDI/Trimethylol Hexyllactone Crosspolymer, Phenyl Trimethicone, Sodium Chloride, Acetyl Glucosamine, Ceramide 1, Ceramide 3, Ceramide 6 II, Algae Extract, Camellia Sinensis Leaf Extract, Sodium Hyaluronate, Tocopheryl Acetate, Retinyl Linoleate, Ascorbyl Palmitate, Tetrahexyldecyl Ascorbate, Phytosphingosine, Cholesterol, Hydrogenated Lecithin, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Magnesium Sulfate, Polysilicone-11, PEG-10 Dimethicone, Disteardimonium Hectorite, Triethoxycaprylylsilane, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Xanthan Gum, Methylparaben, Propylparaben, Ethylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol, Fragrance, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)]. WARNINGS: Discontinue use if irritation or rash occurs. Avoid contact with eyes. For external use only. Keep out of reach of children. Some individuals may be sensitive to certain ingredients, such as parabens or fragrances. Perform a patch test on a small area of skin before applying to the entire face, especially if you have sensitive skin or a history of allergic reactions to cosmetics. Sun protection is recommended while using this product as retinyl linoleate and other ingredients may increase sun sensitivity.