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It all started in 1950, when Paul Berthomé decided to partner with a pharmacist Claude Guillon, to create the very first cleansing milk specially designed for babies’ skin. On top of achieving a technical innovation, they also introduced a way to free up time for parents – which really meant women’s time, back then. 70 years and many million soft-skinned babies later, our ambition is still the same: to stand by parents and make their life easier thanks to our natural origin cosmetic brands.